Check out our new video page, featuring a variety of informational and promotional videos.
Check out our new FoodInRoot FarmFan App!! Launching in September, but signup now!
We started with an idea. A pretty simple one at that: make it easier to get information about the food you buy.
Whether that is a chef at a restaurant ordering ingredients for the daily special or a mother shopping for her children, everyone has questions about their food. It’s challenging enough when you visit the grocery store and you are unsure of where the food comes from. Or perhaps you would like to know something about how the food was grown, and if the farm’s practices are concurrent with the standards for organic farming. Whatever your concern, we believe the solution to your problem is simple: local. When you buy local, you have the ability to get answers about your food. Often times directly from the farmers!
Our focus begins with farmers’ markets, the ubiquitous place to shop for all things food related. We are working on building a better blueprint for a farmers’ market, to help new markets grow, and existing ones to flourish. We love the benefits it brings: providing fresher and better tasting foods, promoting health and wellness, creating sustainability in the environment, boosting the local economy, and having fun! As a community driven endeavor, there is something for everyone at a farmers’ market, and a reason to love it. Discover yours!