FoodInRoot Labels

There are hundreds of ways to display a message, and many ways of saying the same thing. So why not keep it simple? With today’s packaging often cluttered with tags and labels, and every menu featuring its own collection of icons, a standardized set of labels can clean things up. The “FoodInRoot Labels” were designed to offer a fresh alternative to the bevy of textual and graphical depictions that tell us about our food. In order to create a crisp, simple, uniform, easy to recognize set of labels, we narrowed the field down to the six most important descriptors we felt necessary. No matter your dietary preferences, restrictions, or requirements, there is a FoodInRoot label that will help you identify the food you want.

Vegetarian Icon_171X171


Vegetarian approved. Vegetarianism is the practice of following plant-based diets (fruits, vegetables, etc.), with the omission of meats (animal flesh). Other animal by-products, such as eggs, dairy, and honey, are considered vegetarian under the “Vegetarian” label.

Vegan Icon_171X171


Vegan approved. Veganism is the practice of abstaining from the consumption of animal products entirely. A vegan diet excludes all animal products and by-products, whereas only plant-based foods are consumed. The “Vegan” label guarantees the food contains no traces of animal products.

Gluten Free Icon_171X171

Gluten Free

Does not contain Gluten. Gluten is a protein found in wheat and related species of grain. Although natural, many foods processed with wheat and related grains contain very high levels of gluten, which has created varying levels of intolerance to gluten by the human body. Gluten is also known to be responsible for various allergic reactions and other adverse effects, causing many people to minimize or eliminate their gluten intake. Foods with the “Gluten Free” label assure you that there are no traces of gluten within the product, and that the food was processed in a certified gluten free facility.

No GMO Icon_171X171

GMO Free

Does not contain Genetically Modified Organisms (GMOs). A GMO is an organism whose genetic code has been modified from its natural state. There are various techniques used to create GMOs, but one thing they all have in common is a set of artificially manufactured genes. The “GMO Free” label guarantees that 100% of the food contains only genes created by Mother Nature herself!

Natural Icon_171X171

Naturally Grown

Naturally grown produce does not contain synthetic herbicides, pesticides, or Genetically Modified Organisms, and was grown without the use of synthetic fertilizers. The standards adhered to are the same as those of the National Organic Program (NOP). An organic certification by any of the currently federally accredited organic certifying agencies will automatically qualify as naturally grown. Other certification organizations with stricter requirements than the NOP will also merit a “Naturally Grown” label. The standards of this label do not exhaust the 100% guarantee of the “GMO Free” label, although both labels will be used if that requirement is met.

Humane Icon_171X171


Humanely raised animals and animal by-products (livestock, poultry, fish, eggs, and dairy) do not contain any antibiotics or growth hormones. Animals are raised and treated in accordance to standards set by the Humane Farm Animal Care (HFAC). Products that are Certified Humane Raised & Handled® will automatically warrant the “Humane” label, as will other animals that are wild-caught. Humanely raised animals do not live in confined areas (cages, pens, stalls), are provided nutritious feed and water, have protection from weather elements, and live in an area where they are properly cared for and handled.

Get Yours

Looking to use FoodInRoot Labels to simplify your packaging, spruce up your menu, rejuvenate your marketing efforts, or just because you simply dig them? Then do it! It will always be free. If you need special sizes of the files, just contact us!